Wednesday, January 20, 2016

Extreme Personalization

Around thirty years ago, I had a brief moment of inspiration and blurted out the word Personalization. I then did a bit of chest-puffing, thinking that it was an original word.  I checked this morning at Dictionary.com and found that the word dates to the 1730's.

Last night I decided to change the Title  The Vectoriole Project: An SVG Data Editor to 'Personalization Starts Here: The Vectoriole Project.'

SVG is a tool and like many tools, if you are not a web or print carpenter, it has little meaning.

Then, about 2 hours ago I received the daily recommended list from Medium.com, with the featured post being: "2016 will be the year of conversational commerce, by Chris Messina".  Regardless of this article, Chris Messina is worth following.

In it, Chris mentions the idea of 'extreme personalization' and how new technology may apply to a very old concept.  If you have 10 minutes, give it a read.

So I think we are on the right track and I sure wish I hadn't strayed so many times in the past.
I think I am part dog, because "Squirrel!" continues to send me running in the direction of the latest tool.


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