Tuesday, December 29, 2015

Proxemics and Personalized Content Delivery

I've long had what I thought to be my own peculiar view about the value of Personalization, particularly with respect to its value for Financial Services.  My own experience taught me that in depth, personal financial presentations built on specific data (date of birth, wage rate, hours, existing employee benefits) lead to a much higher 'success' rate than the Jane Doe/John Doe one size fits all method.  Traditionally, I used print as the method of delivery.

Today I stumbled on the term #Proxemics, which seems to fit quite well with my 35 years of personal experience.  Today's virtual world seems to be picking up on the power of personalization and appears to be woven into the goals for Big Data. 

Personalization,market segmentation, Big Data, Data Mining, iOT are buzzwords or technologies with one goal in mind; predict what the consumer either needs or wants so as to increase the probability of a sale.
Proxemics for the Web.  I'll post this SVG now and again when I finish it.
Personalization: Leads to More Sales Anonymous Space, Public Space, Social Space, Personal Space, Intimate Space, In Your Face, increase sales 2 1 3 4 Personalization #1: Public Space. Visible, but one of a group. #2: Social Space. Visible and identifiable. #3: Personal Space. Restricted out of choice. 0 #0: Anonymous Space. Unknown identity. More Sales #4: Intimate space. Only for spouses, children, very close friends and close family members.


No comments:

Post a Comment