This is the first post of the updated Blog. All the others below date back over the last 16 months.
If you don't know a single thing about a specific person but it is important that you explain something complex to that person, then you'd better be prepared to do a whole lot of explaining.
However, if you have some 'data' (aka Information about a Person), then you can speak directly and get to the point. It's more efficient and you can get your message across without excess fluff.
Personalization is a more effective communication method and if you take the long walk, much more accurate. Do it right and personalize.
Welcome to the The Vectoriole Project and our new Blog.